Tag Archives: Marketing

Seven Killer LinkedIn Marketing Tips For The Newbie

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So you have a brand new LinkedIn account, and want to get started communicating with other professionals in your niche. In this article, I will provide you with 7 killer LinkedIn Marketing tips you can use immediately to set up your profile, make a name for yourself, increase your opportunities, and dominate your market on LinkedIn!

LINKEDIN TIP #1: COMPLETE YOUR LINKEDIN PROFILE

It doesn’t matter if you are just starting out on LinkedIn, or you have been around the block for years, make sure you go through each step and complete your profile at least to the standards of LinkedIn by:

• Adding your picture (make it a clean and professional please.
• Add a compelling summary
• Give and receive a few recommendations
• Update your current and past work experiences (this will be a HUGE factor in a future tip)
• Add your Hobbies
• Add your Interests
• And so on…

Completing your profile makes you seem more consistent in your actions.

*Note: These principles will make or break your entire LinkedIn experience.

LINKEDIN TIP #2: WRITE ABOUT YOURSELF AND WHAT YOU DO:

One of the first things people look at when they see your profile is your headline, so it’s important that you make sure you tell the viewer two things:

1. Who You Serve

2. How You Serve Them

This quicker you can get to giving people exactly what they need in the least amount of time, the more results you will receive. Here is a good example for your reference that I use in all my social media sites profiles:

“I Help Entrepreneurs Save Time, Energy, and Money by Providing a Cost Effective Web Strategy and Online Marketing Plan”

Just be brief and to the point. The more specific you can be, the more of a targeted audience that will reach out to connect with you and ask you to help them (meaning pay you!). It’s pretty amazing how YOUR profile can be the first result for words like “advertising” “sales coach” “social media” “product developer” and so on.

LINKEDIN TIP #3: SUMMARIZE YOUR LINKEDIN PROFILE

Your LinkedIn summary is the part that tells YOUR story (i.e. your skill set, what you have to offer, how people can work with you, etc.)

If you really want to see results using LinkedIn, make sure you put some energy into playing to your highest potential.

This is what I want you to do when it comes to completing your summary:
• Start with your intro paragraph stating who you are, your passions and your goals. This doesn’t have to be long, but get people interested in you as an individual (remember, we do business with those we feel weKnow, Like, and Trust).
• Create a new paragraph and tell people exactly who you help.
• Create a new paragraph and tell people exactly how you help them.
• Create a new paragraph and tell people how to contact you.

Remember to keep it simple, personal (yes personal, this is not a resume… it is a SOCIAL networking site so make it social!).

If you do this you will be achieving your goals in no time my friend!

LINKED TIP #4: CUSTOMIZE YOUR PROFILE

It bugs me when people do not customize their website links on LinkedIn. Why? Because if just doesn’t look right and you are not giving yourself the best chance to achieve your goals.

When you first create a profile it will read something like this:

  • My Website
  • My Website
  • My Company
  • Make sure you change it to read something more like this:
  • Learn about my projects
  • Follow My Tweets
  • Get Free Articles

Having more of a “Call to Action” will drive more people to your websites, and ultimately drive traffic and bring you quality leads for your business.

To customize your websites just click on “edit” next to “your website”, then on the drop down tab click on “other” and add what you want it to read.

LINKEDIN TIP #5: GET CONNECTED!

Sometimes the biggest opportunities I receive are from people I don’t even know, but who have heard about me from someone else. Has this ever happened to you?

It happens to me all of the time on LinkedIn. Random people contact me and ask me what my bank account detail is so they can send me money for my services. Would you like to receive random emails like that? If you said “YES” then read on.

Here is what I want you to do:

1. Import all of your contacts into LinkedIn:

Import from Gmail, Outlook, Hotmail, and gather up all of your excel spread sheets and add them to your personal network on LinkedIn.

2. Send a mass personalized message:

This message lets them know you are updating your LinkedIn profile and that you would love to connect with them. By increasing your 1st degree connections you are actually expanding your 2nd and 3rd degree network… i.e. bringing you more opportunities for people who don’t know you, to pay you MONEY! Therefore, add your current contacts to your LinkedIn profile, and start enjoying when people contact you out of thin air and help you build your business.

LINKEDIN #6: GET RECOMMENDATION FROM YOUR CONNECTIONS

I already know you understand this, but when someone you trust recommends someone to you, you are more than likely to believe that person has a lot of value because you respect the person vouching for them isn’t it? This is true with getting recommendations on LinkedIn. The more recommendations you have, the more valuable and sought after you become because of all the trusted professionals who have vouched for you. How do you get lots of recommendations? You do this by giving a lot of quality recommendations to those that you can vouch for upfront, without asking for anything in return. By doing so, a majority of those people you wrote the recommendation for will feel it necessary to give you one in return. Just make sure that you don’t recommend any stranger, and provide them for individuals you know, like, and trust. You will see that the more recommendations you give, the more you will receive and this will only help bring in more business and achieve your professional goals.

LINKEDIN TIP #7: THE POWER OF GROUPS

Do you know what it feels like to be on a team? You know… where you receive support from teammates, and follow the vision of the leader to achieve a common goal? It can be a powerful feeling being on a team, and there can be a huge benefit to you because of it. The LinkedIn groups section is sort of like being on a team. Just like facebook groups, there is a vision for each group, various members, job postings, news listings, a section to discuss ideas, and a leader who runs it all. The best part about being a member of groups is that you can contact each member for free, without having to know their email address. However, without being in the group with them, you would have to upgrade to a paid profile to contact them. And paying more to network with people isn’t fun, so I wouldn’t recommend it. So you actually save yourself money by simply joining groups.
But what about the leader of the groups…what is the benefit for them to own the group?

Well… I own a few groups. I can message these individuals once a week, I can send them links to my WEBSITE, provide valuable content which makes me look like a thought leader, or tell them about my company and services. The possibilities are simply endless!

 

Real Estate Marketing Reports; How To Build A Web Site Fast

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A well designed web site offers an online presence to advertise your services and your listings. It will also provide you opportunities to show your site visitors how good you will take care of them. Also, know that the most effective web sites have customized content that site visitors love, and when visitors like them the search engines do, too!Prewritten reports can provide excellent real estate web site content at affordable prices, plus they can often be uploaded to your web site in a matter of minutes. Their cost and utilization can’t be beat!Optimized web content can help you get your real estate web site indexed by search engines faster, but key to that is the uniqueness and quality of your content. Well written, unique content will get you noticed by human visitors and search engine spiders alike, while poorly written content is virtually assured to get you ignored.When you have a web site, you’re not just trying to reach people who were searching for you — you’re trying to get people to visit it, read your latest news and offers, preview your listings, and to eventually contact you as a prospect pre-sold on the idea of doing business with you. And one of the best ways of doing this is to have fresh and useful content on it, short articles and reports about the kind of things your customers might be interested in.When prospects view your content rich site of informative and helpful information they’re more likely to do business with you because of it. While it might not be right away, or as soon as you’d like, they may eventually contact you for assistance. And when they do you’ll know they are serious about doing business with you, and you’ll have your site content to thank for converting yet another looker to a paying customer.Prewritten Marketing Reports Can Be Effective Because Of The Following Reasons1. Visitors will come to your web site to learn more about buying, selling and financing real estate.2. Potential buyers, sellers, renters and investors can use your web site to notify you about their real estate interests.3. Consumers can get answers to frequently asked questions at your real estate web site.Pre-written Real Estate Marketing Content is readily available and can be used in a variety of ways; as marketing reports, articles, web site content and the like. Above all it offers a way to provide useful information and gain the trust of your readers and site visitors – fast, inexpensive and good!While most real estate web sites appear to have just a few pages, the more dynamic ones frequently have hundreds of hidden, hard working pages feeding the search engines and directing visitors to them. Prospects find these pages by way of different keyword searches and visit those that appeal to their interests. Therefore, the more pages you have the more visitors you’re likely to get.Connect with prospects by educating them about the home buying and selling processes. You can educate sellers about the importance of setting realistic prices and reasonable terms and conditions to get their properties sold. And with Buyers your goal might be to educate them on things like easements, closing costs, appraisals, contract negotiations, closing costs, etc.When you’re searching for pre-written Real Estate Marketing Reports be sure to look for similar terms like, Articles, Web Site Content, Marketing Reports, etc. All are, no matter what you call them, efficient ways to get noticed both by consumers and search engines.The better the quality of your content the more value it adds to your web site, and the more helpful it is to human visitors the better. And of course this all makes sense when you consider that your site visitors are looking for helpful information and search engines are looking for happy, satisfied visitors.When you’re ready to increase the number of prospects you are working with consider Prewritten Real Estate Marketing Reports and Web Site Content. They’re easy to find, easier to buy and are often times ready for immediate upload to your site.

Exploring How Strategic Online Marketing Can Help Grow Start-Up Businesses

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The global economic threat caused by the continuous spreading of the covid-19 virus has posed an increasing pressure to the survival and growth of start-up businesses in Sydney. The evident urgency to adapt to the social changes has hastened the local companies to make bold moves and remain highly competitive in their respective niches.

Here are some basic tips and things to prioritise to future proof a start-up business amidst the financial challenging time of the pandemic.

Conduct Regular & Timely Business Reviews

It is a common practice for corporations to perform business reviews from time to time to make sure that the strategies that they have laid out in the early stage remain effective up to the present time. Conducting timely business performance evaluation is necessary to determine the issues that the operations are facing and to formulate winning strategies that will address them.

Effective Money Management Is the Key

Setting a realistic financial goal is important to ensure the effective management of your corporate resource. One of the strategies that firms use is to keep the operational expenses ratio to below 60% as it might open more opportunities for them to invest in other thriving fields.

Another sound money management move is to settle the corporate payables ahead of time. In addition to eliminating additional interests or bank charges for delayed payments, it helps new businesses build a good credit score.

Lower the Operational Costs

Understanding the factors affecting the overall sales of a company is necessary to the operational success of a start-up business. Technologies, manpower and time. These are the key elements that have an extensive impact on the corporate sales targets. One effective way to meet your targets is to upgrade the technologies that the staff uses as it will eliminate the inefficiencies in their daily operations.

Keeping it traditional or going digital? Most companies transition to an eCommerce setup and partner with online marketing Sydney agencies to cut their operational costs. There is a good chance that your business will grow if you outsource and hire the services of the best SEO specialist Sydney. SEO experts are in demand nowadays as their works are sales focused.

For startups or small to medium sized businesses, it will also help to invest in local SEO sydney strategies. This technique is effective when it comes to increasing one’s website visibility without burning a hole in your pocket.

Strong Local Marketing Strategies

Providing a personalised customer experience is important to the future performance of a thriving business. Having a well-trained customer service crew will strengthen the reputation of your company. It is also necessary to invest in well-tested technologies and digital innovations to boost customer engagement and bring your business performance to the next level.